Want to create an interactive transcript for this episode?
Podcast: How Leaders Lead with David Novak
Episode: #247: Sharon Price John, CEO of Build-A-Bear – Meaning is your brand’s superpower
Description: The real product isn’t always what’s on the shelf. It’s the story—and the feeling—that comes with it.
Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels.Â
And here’s the insight that anchored her: Build‑A‑Bear isn’t selling teddy bears. It’s selling meaning. If you want to expand and grow your brand (without losing its heart), hit play on this episode!
You’ll also learn:
A turnarou...