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Podcast: The MM+M Podcast
Episode: Inside a Cannes-winning abortion film and why the BBB was a win for pharma
Description: It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.Some campaigns shined through and earned industry plaudits, including a number of efforts touching on relevant – in some cases, controversial – health topics.One of them is No More Hippocrites, which was developed by sexual health telehealth company Wisp and its agency partner Eversana Intouch, a 2025 MM+M Agency 100 honoree. In this week’s episode, reporter Heerea Rikhraj delves into No More Hippocrites with Ivan Blotta, head of art and creative excellence at Eversana Intouch – unpacking t...