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Podcast: Building Better CMOs and Marketing Leaders
Episode: Lisa Caputo, CMO of Travelers: Empathy Meets Innovation
Description: Full transcript
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"You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination."
And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay curious and embrace change.
Today on Building Better CMOs, she shares insights on transfor...