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Podcast: Beyond Potential
Episode: Ep 49: Why 'Activators' continue to succeed - with guest Matt Dixon
Description: We welcome sales expert Matt Dixon to Beyond Potential. Co-author of multiple bestselling books, including The Challenger Sale, The Challenger Customer, The Effortless Experience and The JOLT Effect, he joined us to discuss the research from his new book, The Activator Advantage.
Using findings from a comprehensive study of almost 3,000 service partners, Matt discussed the five types of partners found across professional services and how the attributes of one of them, 'The Activator', consistently drives growth.
He discussed the decline in client loyalty, the reasons why, and how the Activator still succeeds, giving real examples...