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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House
Description: Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?
Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we’re going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or wit...