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Podcast: Sweathead, A Strategy Podcast
Episode: Without A Problem, You Don’t Have A Strategy - Rodrigo Maroni, Crispin Porter + Bogusky Brazil
Description: What role does linguistics play in strategy work and in everyday life? What exactly is a problem? Is there really a right or a wrong way to deal with a problem?
We are discussing all these and more with Rodrigo Maroni, the Head of Strategy and Data at Crispin Porter + Bogusky Brazil. He currently serves as President of the Board at Grupo de Planejamento, the professional organization that represents strategy professionals in Brazil. Previously, he’s held strategy leadership positions at Wieden+Kennedy, BBH, JWT and DDB, in the US and Brazil, working for brands such as Nike, Budweiser, Heineken, Co...