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Podcast: The CTO Show with Mehmet Gonullu
Episode: #494 Trust is the New Traction: PR, Fundraising, and the AI Discovery Shift with Mauro Battellini
Description: In this episode, Mehmet sits down with Mauro Battellini, co-founder of Black Unicorn PR, to break down why PR is no longer optional for startupsâand how the rise of AI-powered search is changing what investors and customers see first.From fundraising strategy to media perception, Mauro explains how to build legitimacy, earn visibility, and outperform better-funded competitorsâeven if youâre not in Silicon Valley.Whether youâre a first-time founder or a repeat entrepreneur, this episode will shift how you think about storytelling, credibility, and why âearned mediaâ may...