Want to create an interactive transcript for this episode?
Podcast: The Smart Marketer Podcast
Episode: Episode 227: What's Working Mid-2025, Part 2 - Improving Retention and Monetization Strategies with Email and SMS
Description: Episode 227: Improve Retention and Monetization Strategies with Email and SMS - What's Working Mid-2025, Part 2 Episode Description Retention is the engine behind sustainable growth, and it's more important than ever in 2025. This is part 2 of a 4-part series on what's working right now in direct-to-consumer marketing. In this follow-up episode, Molly Pittman and John Grimshaw share four tactical retention and monetization strategies using email and SMS. These are the backend wins that help you convert more leads into buyers and get the most value from your list. If you want to engage customers, drive more revenue, and...