Want to create an interactive transcript for this episode?
Podcast: The School of Greatness
Episode: How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, PH.D EP 1164
Description: My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He’s back with a new expanded version of his best-selling book INFLUENCE, The Psychology of Persuasion. This book was critical in m...