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Podcast: Nudge
Episode: Three tricks Super Mario uses to keep gamers hooked
Description: Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Because it’s packed with psychological tips that hook players in and keep them playing. Today, Ramli John explains the subtle behavioural science tricks Super Mario games use to keep us playing.
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Ramli’s book EUREKA: https://www.delightpath.com/book/eureka
Ramli’s website: https://www.delightpath.com/
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