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Podcast: This Is TASTE
Episode: Unpacking Swedish Candy’s Viral Success with BonBon’s Leonard Schaltz
Description:
Leo Schaltz is a cofounder of BonBon, a Swedish candy store with five locations in New York City (six total) and a cult following on TikTok. The pick-and-mix bulk candy selection is entirely imported from Sweden, from salty licorice to sour strawberry cream skulls. Today on the show, Leo talks about growing BonBon’s candy empire, meeting viral demand, and building a candy library.And before that, Matt shares some of his discoveries from the recent Fancy Food Show in New York. These aren’t the “best” products at the show per say, and lord was it a big sh...