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Podcast: Things I Learned Last Night
Episode: Pepsi Jet | Pepsi’s $37 Million Bet, It Almost Backfired
Description: In the 1990s, Pepsi ran one of the wildest marketing campaigns ever. The company offered “Pepsi Points” for drinking their soda. People could collect these points and trade them for branded items like T-shirts and sunglasses. But one bold TV commercial took things too far—it ended with a teenager landing a military jet at school. The cost? Seven million Pepsi Points.
It was meant as a joke. But not everyone saw it that way.
Things I Learned Last Night is an educational comedy podcast where best friends Jaron Myers and Tim Stone...