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Podcast: The Future Of Work With Jacob Morgan
Episode: How to Use The Six Sources of Influence to Create Behavior Change That Lasts
Description: Great ideas often die, not because they’re wrong, but because no one knows how to influence others to act on them. In leading today’s complex organizations, it’s not enough to be right. The real challenge for leaders is getting people to change behavior, and stay changed. In this episode, we sit down with Joseph Grenny, co-author of Crucial Conversations and one of the world’s leading experts on influence and behavior change, to unpack the science and strategy behind lasting behavior change using his powerful Six Sources of Influence framework. We explore the difference between persuasion and true...