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Podcast: Business Brain – The Entrepreneurs’ Podcast
Episode: Nick Hancock from Direct Outlet Mattresses
Description: In this episode of Business Brain, Dave and Shannon welcome guest Nick Hancock from Direct Outlet Mattresses. Nick shares his journey from working a 9-to-5 job he disliked to diving into his family’s multi-generational mattress business. After getting fired from his previous job, he embraced the mattress world with the help of his father and brother. Now based in Charlotte, Nick explains how he’s grown his business beyond traditional retail by leveraging social media — especially X (formerly Twitter) — to connect with customers and drive national sales.
Nick emphasizes the power of authentic storytelling and personal branding...