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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Create a Sense of Urgency
Description: Create a Sense of Urgency Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In running a fundraiser, it’s important to build a sense of urgency into the campaign. Here are some key steps to create that sense of urgency: Break your fundraising into smaller rounds or tranches. Demonstrate this by showing the fundraising plan that has more funding to come, but at a higher valuation. This lets you run deadlines at the end of each round, creating urgency with investors. Show how other investors are joining the ro...