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Podcast: How Leaders Lead with David Novak
Episode: #248: Mike Cessario, Founder and CEO of Liquid Death – Disrupt with discipline
Description: They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it.
Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution.
If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode.
You’ll also learn:
How to earn attention, even on a tiny budget
The kind of “unsafe” marketing ideas that break through...