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Podcast: Transforming Cities
Episode: RW25: Lessons from +200 Lease-Ups in Tough Markets
Description: **Summary:**It’s 2025, and the market is tough. Lease-ups are stalling, demand is soft, and developers are left wondering why their buildings aren’t filling. In this episode of Real Wins, Mike and Tori draw from over 200 multifamily lease-ups to break down the real reasons so many new properties are underperforming. From outdated tactics to internal disconnects, they explore how most operators are missing the mark and what it actually takes to win today. Whether it’s launching a more strategic brand, driving demand with better creative, or coaching leasing teams to close with confid...