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Podcast: The Content Cocktail Hour
Episode: The Future of Agency Marketing in an AI World with Clay Ostrom, Founder and Brand Strategist, Map & Fire
Description: “AI is reshaping the way agencies operate, but human creativity and strategic thinking will always be essential to differentiate and add true value,” says Clay Ostrom, Founder and Brand Strategist of Map & Fire and SmokeLadder.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Clay to discuss how the evolving landscape of AI is impacting the marketing industry, particularly for agency leaders navigating the challenge of maintaining human-driven creativity amidst the rise of automation tools. Clay talks about his work with SmokeLadder, which helps businesses analyze brand positioning and messaging usin...