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Podcast: γ¬γ’γΈγ§γθ±δΌθ©± Daily News Article Podcast
Episode: Cheerleaders can now go pro: Varsity Spiritβs new league offers pay
Description: Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, lacrosse, indoor football and more, clamoring for both fans' attention and their dollars.
Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older, designed to give cheerleaders the chance to keep competing after college.
Bill Seely, president of Varsity Spirit, based in Memphis, Tennessee, sees plenty of opportunity for all these sports to succeed. This cheer league's advantage comes from the sport's growth since the 1970s, along with Varsity's...