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Podcast: MID-WEST FARM REPORT - MADISON
Episode: How Fairs Try To Protect Against Bad Weather And Cone Crawl Is Back
Description: There's more to that scoop of ice cream on a cone or in a dish. Aubrey Schlimgen finds out about the secret ingredient one Wisconsin ice cream maker uses to woo consumers into their next flavor. She talks with Ken Norton, Director of Retail Operations-Chocolate Shoppe Ice Cream Co. in Madison. The company started in 1962 started as a chocolate shop with ice cream, then shifted to just ice cream. Today he says they serve all over the US. This year to celebrate national Ice cream day July 20th, Norton says they'll hold their 2nd annual Cone Crawl where people can...