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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Control Points in Vertical SaaS
Description: Control Points in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Vertical SaaS is a great business model for startups to use. It focuses the product on one specific sector. This brings many advantages in funding, competition, application development, and more. A control point is a strategy for controlling the customer account. This provides a hedge against competition. In a vertical SaaS business, there are three control points. The first is the workflow. If your product provides the core workflow, you own the operations of the c...