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Podcast: Have You Herd - A Social Media Podcast
Episode: Are Creators & Social Going to Take Over Traditional Media?
Description: As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopp...