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Podcast: Hella Latin@
Episode: U.S. Latinos are a Sleeping Giant feat. Darlene Lopez
Description: Darlene Lopez helps artists sell out without selling out. As a first-generation Peruvian-American, Darlene’s career goal has been to thrive at the intersection of culture and technology. So what does that look like in this digital age? Latin music.
With close to 10 years working in entertainment, Darlene has championed the latest wave of Latin music at tech titans Apple and TikTok. She led the Latin music business for TikTok, successfully advocating for the globalization of Mexican Music with artists like Fuerza Regida, Eslabon Armado, and Peso Pluma.
Prior to TikTok, Darlene spent five years at...