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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen Relations
Description: How do you take a hospital’s 150th birthday and make it feel like a city-wide celebration instead of just a line in a press release?In this episode, Jason sits down with Kate Torrance, VP and Head of Brand at SickKids, and Josh Budd, Chief Creative Officer at Citizen Relations, to unpack one of the boldest healthcare campaigns in recent memory. They share how SickKids transformed a milestone into a powerful storytelling opportunity through creative risk-taking, clear brand strategy, and a true partnership between client and agency. From crafting 150 stories of impact to launching a hot air ba...