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Podcast: The Morning Brief
Episode: Brandalore Rising!
Description: Bengaluru is rapidly emerging as India’s new advertising epicenter, challenging the long-standing reign of Mumbai and Delhi. What’s driving this transformation? A dynamic combination of thriving startups, digitally native D2C brands, and a fresh crop of independent agencies that are reshaping the creative landscape. From fintech to fantasy sports, the city is drawing in forward-thinking advertisers eager to experiment. Its strong tech foundation positions it as a frontrunner in AI-enabled content, digital innovation, and hyperlocal campaigns. But the momentum isn’t limited to Bengaluru. Southern markets like Kerala, Chennai, and Hyderabad are also experiencing significant economic growth...