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Podcast: The Sparking Entrepreneur Show
Episode: Cracking the Financial Services Code ft. Shaalin Parekh
Description: In this episode, we’re joined by Shaalin Parekh — a go-to-market expert helping SaaS companies successfully break into financial services and other tightly regulated industries. With a unique perspective shaped by his early days at Capital One and later success at Seismic, Shaalin has mastered the art of building and scaling industry-specific GTM strategies.We explore the nuances of selling to banks, wealth managers, and asset managers, and why traditional SaaS playbooks don’t always translate. Shaalin shares the behind-the-scenes strategies that helped Seismic land 8 of the top 10 banks and nearly all of the top 25 asset managers.I...