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Podcast: Online Marketing Podcast
Episode: Nugget: Lead Magnets That Pull the Right People In
Description: Are you making this mistake? Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.Then those freebies end up pulling in the most random people.Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?It’s better to have a smaller list with the right peop...