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Podcast: Online Marketing Podcast
Episode: Nugget: Teach Smarter, Not Harder
Description: Stop over-teaching in your launches.Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely.Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a taste of your value, but hold enough back that they want more. Help them see what’s possible, then make your offer the path to get there.<...