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Podcast: Online Marketing Podcast
Episode: Launch Interview Series: Why Authenticity Wins in Business with Mariana Henninger
Description: The “Like” factor is something that often gets overlooked by online entrepreneurs.While they are focused on delivering value, their audience is left with only tiny bits of their personality that they can piece together to figure out who the person behind the offer really is.But ultimately, people hit buy because they like a person.In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about microdosing your audience with your personality, the benefits of beta launches and the importance of gett...