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Podcast: Online Marketing Podcast
Episode: Nugget: Build an Audience of the Right People
Description: You don't need a big list or a big audience when you have the correct aligned offer.Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the...