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Podcast: Online Marketing Podcast
Episode: Building Memberships That Last and Grow - Interview with Membership Pioneer Cathy Hay
Description: In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay.Cathy is sharing her experience and the valuable lessons she learned from running a membership, starting all the way back in 2007 up to the present with a stunning 2500 members.We are discussing why it is more important to get your membership started than aiming for perfection, how to recognize and seize secondary opportunities and how to make sure that your membership is scalable from the very beginning.Cathy Hay is the founder of the award-winning membership community Foundations...