Want to create an interactive transcript for this episode?
Podcast: Online Marketing Podcast
Episode: Nugget: Include the Benefits When Crafting Offers
Description: When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.But in addition to the features, we also need...