Want to create an interactive transcript for this episode?
Podcast: Online Marketing Podcast
Episode: Nugget: You Need a Runway to Launch
Description: As experts, we live with whatever our service is every day.It's nearly a hundred percent of what we're thinking about for our business.But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness.We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so...