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Podcast: Online Marketing Podcast
Episode: How to Increase Your Launch Conversions
Description: In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "wh...