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Podcast: Online Marketing Podcast
Episode: Build Your Challenge Launch With the End in Mind
Description: Many challenge launches fail because the offer and challenge are misaligned, leaving the audience confused about the purpose.In this episode, we discuss how to build a successful challenge launch by starting with the end in mind. This means being very clear on your offer and then building your challenge backwards to align everything to lead people to that offer. It’s also key to avoid overteaching and overwhelming your audience with too many steps and strategies.Focus on keeping it simple, inspire your audience to see the possibilities that are available to them, and give them...