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Podcast: Online Marketing Podcast
Episode: Nugget: Not All Lists Are Created Equal
Description: When it comes to launching, not all lists are created equal. Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch. That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"But a lot of those people might not necessarily connect with what you're offering at that moment.That's why having a...