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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 550: Why most product launches fail and how to ensure yours succeeds – with Rebecca Shaddix
Description: How product managers can master go-to-market strategies
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TLDR
Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketing must build launch plans together, how to create alignment through ongoing collaboration, and the pillars of an effective go-to-market framework, even in large or siloed organizations. Plus, learn why defining acceptable mistakes can spur faster, safer innovation, and how...