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Podcast: The Leadership Project Podcast
Episode: 277. Leadership & Branding: Moving from Friend to Love with Doug Zarkin
Description: What if your greatest leadership asset wasn't your product or service, but the emotional connection people feel towards your brand? In this thought-provoking episode, award-winning brand strategist Doug Zarkin challenges the idea that branding is just a marketing function. Instead, he positions it as a vital leadership responsibility—one that shapes how people engage with your organization at every level.Doug, former chief marketing officer for Pearl Vision and author of Get Your Brand Out of the Friend Zone, introduces the idea of “sticky brands”—those that earn both high passion and high trust. He connects...