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Podcast: Marketing Vanguard
Episode: Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing
Description: Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to successWhat You'll Learn:Why "if you're not innovating, you die" defines the beverage category...