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Podcast: DTC Podcast
Episode: Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:✅ Addressing canned-wine stigma with quality-first sourcing✅ Virtual tastings as a viral DTC engine✅ Omni-channel scaling from club to airlines✅ Smart SEO and content strategy for brand discoveryKey Takeaways:Premium sourcing & format matters – quality wine in cans changes perceptionStorytelling + education – QR codes, tasting notes, videos build trustSubscript...