Want to create an interactive transcript for this episode?
Podcast: 21 Hats Podcast
Episode: How Many Clients Did That Post Bring You?
Description: This week in Episode 256, David C. Barnett, Kate Morgan, and Sarah Segal compare notes on how they market themselves—and their businesses—online. All three are active on LinkedIn, but their strategies, investments, and even their goals are quite different. Are they seeking likes? Credibility? Clients? All three? “Sales and revenue are ultimately the metric we have to look at,” says David. “Likes and shares don't pay any bills.” Plus: Kate just spent what she calls “a boatload of cash” to publish a book. David self-publishes on Amazon—for free. And Sarah? She’s not writing a book at all. She hired a VP inste...