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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP299: SEO For AI Engines - Adapting Your SEO Strategy To Maximise Brand Reach In AI Powered Platforms, With NOVOS MD Sam Hurley
Description: Follow us on LinkedIn:Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Episode summary:In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of brand visibility, and the need for SEO strategies to adapt to these changes. The discussion highlights the significance of content structure, the enduring principles of SEO, and the future direction of search in an AI-driven...