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Podcast: The Employee Advocacy & Influence Podcast
Episode: Heather Wiita: How Salesloft 10X’d Reach with Employee Advocacy
Description: What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year.In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse.Heather shares how they strategically launched their program with DSMN8, starting small and rolling out by department to cater to varying levels of social media comfort. She explains the critical role of executive sponsorship and how leaders...