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Podcast: Cannabinoid Connect
Episode: #415: How Branding & Gratitude Fuel Cannabis Business Growth | Will Read, CannaPlanners
Description: In this episode, I sit down with Will Read, Founder & CEO of CannaPlanners—a Vermont-based digital agency on a mission to normalize cannabis through powerful design and branding. From his early days in the music industry to his time at Apple, Will shares how those diverse experiences helped shape CannaPlanners into a go-to partner for cannabis businesses looking to stand out. We talk about his founder journey, how Vermont roots shape the company ethos, the evolution of cannabis marketing, and why gratitude and authenticity are more important than ever for brands in 2024 and beyond. 🚀 Topics Cover...