Want to create an interactive transcript for this episode?
Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach...