Want to create an interactive transcript for this episode?
Podcast: The Best Ever CRE Show
Episode: Investor Pipelines, Lead Scoring, and CRM Strategies with Marisa Amirian
Description: On this episode of Unlimited Capital, Chris Lopez interviews Marisa Amirian, a tech industry veteran turned capital raising systems expert. Marisa shares how her background in tech led her to build a niche helping capital raisers streamline investor communication and build scalable CRM systems. She emphasizes the importance of “always be capital raising,” nurturing investor relationships well before a deal is on the table, and tracking engagement to prioritize follow-up. The conversation dives deep into email marketing strategies, list segmentation, lead scoring, automation dos and don’ts, and how the most successful capital raisers prioritize phone calls and conversations over m...