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Podcast: Let's Talk Loyalty
Episode: Flying Blue Loyalty Program Going from Strength to Strength (Archive Episode) (#689)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty.Originally recorded at a time when Flying Blue had just surpassed 22 mill...