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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Win, Expand, Extend in Vertical SaaS
Description: Win, Expand, Extend in Vertical SaaS Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In a vertical SaaS business model, there’s a strategy for growth called Win, Expand, and Extend. In this model, the startup wins its initial customer application. From there, the business expands into other areas of the company. This includes other applications that use the same platform, data, or technology. A platform-based approach provides an environment in which to plug in more applications. A data-based approach means owning the core data and applying it to...