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Podcast: Mirror Talk: Soulful Conversations
Episode: The Psychology of Love: Why We Love Things & How It Shapes Us – with Aaron Ahuvia
Description: What does it mean to love something—a car, a brand, a hobby—and how does that love shape our identity, happiness, and behaviour?In this soulful and thought-provoking episode, Tobi sits down with Aaron Ahuvia, a top 2% scientist and bestselling author of The Things We Love, to explore the fascinating psychology of love beyond romance. Together, they unpack how our passions connect us, how branding taps into emotional bonds, and why our consumer choices may reflect our deepest selves.Whether you're a marketer, a brand-builder, or just a curi...