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Podcast: Marketing School - Digital Marketing and Online Marketing Tips
Episode: The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness
Description: In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth.
TIME-STAMPED SHOW NOTES
(00:00) The Cookie Business: A Sweet Start
(02:55) Marketing Lessons from Warm House Cookies
(05:43) The Evolution of Podcast Advertising
(08:48) Influencer Marketing vs. Podcast Ads<...